Yesterday, Lady Gaga teased her new single ‘Applause’. Cue Little Monsters everywhere sharpening their claws ready to put them in the air come 19th August, the single’s due date. Of course, this being Germanotta (a gal whose fashion toolkit includes every colour, including ‘geek’ at its most chic), the visuals are just as important and so said tease came in the form of stills, both of the single’s cover and accompanying artwork for third album ‘Artpop’. Very ‘Dazed & Confused’, dontcha think?
Perhaps more intriguingly, ‘Artpop’ will also be ‘app’ pop. Following in the wake of Jay-Z’s Samsung-only ‘Magna Carter’ app and Bjork’s ‘Biophilia’ adventure, Gaga will get her fans tapping on their smartphones and iPads to experience an album that she calls a ‘project’. In a statement released with the stills, the Lady herself said: “ARTPOP will be released as an IPAD, iPhone, mobile and computer compatible application (WORLD) that is completely interactive with chats, films for every song, extra music, content, gaga inspired games, fashion updates, magazines, and more still in the works!”
Pretty geek-friendly, huh? It gets me thinking, in ten years’ time will every major label album release have a bedfellow app? Are we at risk of the music becoming secondary to the visuals? Will we have to reach level 670 of ‘Candy Crush’ to unlock an elusive bonus album track? Who knows? Either way, I know two things that are completely conflicting: a) I look forward to Gaga’s latest madcap messin’ of the pop landscape, app and all, and b) I kinda miss the simplicity of vinyl or, hell, even CDs.